EXCUSE ME, DO YOU KLIP?
Part One
By Mohamad Azlan
Are you losing subscribers to spam filters?
In this first part of four-series article, we see how a service
that uses a rather old push technology, (RSS) can guarantee 100%
content delivery to subscribers in a fresh new concept.
*************
RSS stands for Really Simple Syndication. It takes a form of an
xml file and contains content data in a standardized format for
easy syndication. To read rss, you will need a reader to be able
to view it in human-readable format. Or else, you will see
tags-mixed words.
See RSS in its raw format here :
http://www.ezinetech.com/sample/rss/ezinetech.xml
See RSS formatted by a reader for easy viewing here:
http://www.ezinetech.com/sample/rss/view_rss.php?ezinetech.xml
*************
Serence, which brands itself as an awareness and notification
company, has designed a tool called 'KlipFolio'.
(
http://www.klipfarm.com )
This tool leverages on the existing RSS technology, creating
mini-alerts that appear on the user's desktop as and when new
content is published to a subscribed channel.
More Brand Control. Revenue Generating capabilty. IP tracking
capability. These what makes the Klip application different from
normal RSS aggregrators.
By utilizing RSS with a commercial wrapper around it, Serence's
KlipFolio enabled online publishers, many who shun RSS because of
its limitations, to be creative and profitable with their klips.
Come down to the Klipfarm and take a look at some of the klips
available there:
http://www.klipfarm.com In the next article, we will show you how you can produce your own klip.
So stay tune.
****************************************
Mohamad Azlan is the editor/writer/webmaster of EzineTech Fortnightly (
http://www.ezinetech.com ). He is also the software developer of RSS Publisher (
http://rsspublisher.iqramedia.com ), a web-based content management system for Ezine Publishers.
**********************************
