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| 1.) | 101 Ways to Boost Your Web Traffic
Too many Web site owners work on the if-you-build-it-they-will-come model for their Web sites. Unfortunately, those eagerly anticipated users don?t always come. A Web site is a passive media with limited visibility until you actively promote it to ot |
| 2.) | 101 Ways to Promote Your Web Site
The more potential customers you attract to your Web site, the more success you will have! But how can you get more visitors to your Web site? In 101 Ways to Promote Your Web Site, recognized Internet marketing expert Susan Sweeney tells you how. Thi |
| 3.) | Advertising Secrets of the Written Word
Before The Sharper Image, there was JS&A National Sales Group. Joseph Sugarman sold high-technology gadgets with full-page advertisements, principally in The Wall Street Journal and airline magazines. Today, Joseph Sugarman is noted for selling BluBl |
| 4.) | Guerilla Creativity
There is a solid idea buried beneath all the padding in Levinson's (Guerrilla Marketing) latest. He posits that creating a "meme" (a simple icon that represents a complex idea about a brand) is the way to break through all the marketing clutter out t |
| 5.) | Hot Metal
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| 6.) | How to Write a Good Advertisement
Here is one of the best books in print on the art of writing effective advertising copy. Learn to create killer headlines that grab a readers attention and literally pull him into your copy. Discover layout secrets that increase readability and capit |
| 7.) | Influence: The Psychology of Persuasion
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| 8.) | Internet Marketing And Search Engine Positioning - A "Do It Yourself" Guide
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| 9.) | Learning PERL
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| 10.) | Magic Words that Bring You Riches
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| 11.) | Make Your Web Site Work for You
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| 12.) | Measuring the Success of Your Web Site
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| 13.) | My life in Advertising/Scientific Advertising
This volume contains two giant classics of advertising, Scientific Advertising -- the handbook for all top copywriters -- and My Life in Advertising -- an autobiography which gives insight to how his famous principles came about. |
| 14.) | Ogilvy on Advertising
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| 15.) | Permission-Based E-Mail Marketing That Works!
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| 16.) | Programming PERL
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| 17.) | Search Engine Optimization and Placement
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| 18.) | Streetwise Maximize Web Site Traffic
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| 19.) | Tested Advertising Methods
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| 20.) | THE savvy way to successful web site promotion
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